04 · Education calendar
Evergreen, rotating, parallel to marketing.
Two posts or campaigns a month, alternating between the pillars. No rigid timetable — the rotation is the system, so content stays fresh and compliant indefinitely.
2 / month
Education drops
2 pillars
On rotation
∞
Evergreen runway
Cycle
Month 1
Zamo InsightsDrop 1
Transparency & Trust
“No hidden fees, just straight facts.”
Money MovesDrop 2
Financial Safety
“Protect your peace (and your pocket).”
Cycle
Month 2
Zamo InsightsDrop 1
The Process
“Fast cash, zero paperwork stress.”
Money MovesDrop 2
Financial Management
“Top up your life, don't drain it.”
Cycle
Month 3
Money MovesDrop 1
Credit Reputation
“Future you will thank you.”
Zamo InsightsDrop 2
Affordability limits
“We say no when it's not safe — here's why.”
Cycle
Month 4
Money MovesDrop 1
Avoiding payday traps
“Borrow on purpose, not in a panic.”
Zamo InsightsDrop 2
DebiCheck explained
“The mandate that keeps you in control.”
After month 4 the rotation simply continues — re-cutting topics with fresh hooks, seasonal moments (back-to-school, festive, tax season), and whatever campaign the marketing team is running.
Parallel to marketing
Education rides the same calendar as the campaigns.
Acquisition campaign live
Pair with Zamo Insights drop — show the process, the fees, the safety net.
Retention / repayment push
Pair with a Money Moves drop on Credit Reputation.
Seasonal moments
Festive, back-to-school, tax — lean into Financial Safety + Management.